Dear Beer Lovers,
In the name of keeping you up on current beer trends we have something to new to share with you….especially if you find the civic duty of showering to be a bore. Showering (the kick start to your day…or night!) can now be combined with another kick starter: shower beer. Yep, the Swedish beat us to it…suds has a whole new 2 in 1 meaning for me.
Created as a collaboration between Swedish craft brewery PangPang and creative agency Snask, Shower Beer is a sweet but strong pale ale. I hear you, I hear you….you can drink any beer while in the shower (and it’s true), but this is a beer specifically designed for shower consumption! At only 18 centiliters, about 6 ounces, Shower Beer is half the size of your typical bottled or canned brew. To make up for its size, Shower Beer is greatly ramped up in alcohol content: 10 percent ABV or double the ABV of a Budweiser. So you would essentially be drinking a beer that has all of the alcohol of a normal beer, but it would be in half the size (because sadly you can’t stay in the shower forever!).
PangPang brewery founder Fredrik Tunedal told Munchies, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers. This lets it develop a soapy flavor that in some beers is considered an ‘off’ flavor, but is just on point for the Shower Beer. The beer is heavily hopped with Citra [hops], and has a citrusy, soapy, and somewhat herbal profile.”
But what is pretty awesome is what Tunedal told Munchies next, “I designed the recipe so that it can also be used as a conditioner, so if you are into looking good rather than feeling good, I’ve thought of you too!” Beer + conditioner….you’ve sold me Tunedal (easily)! The only thing is this beer is bottled as a glass, so don’t drop it Foodies!
Our fingers are crossed that it will make its way to the USA, but until then give Swamp Cabbage Brewery’s homemade beer soap a try! Choose to lather yourself with their Sabal Palm Blonde, Chocolate Brown or Swamp Cabbage Stout beer soap. Made with Oil blend – Olive, Coconut, Avocado, Sun Flower, Hemp Seed, Castor Oil, Essential Oils and Beer – Sabal Palm Blonde or Swamp Cabbage Stout, or Chocolate Brown. They tend to sell out quickly, but they are constantly restocking. Enjoy!